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Cassidy's Essentials

The essentials that Cassidy recommends for an easy, minimalist makeup look.

  • The Minimalist
    Perfecting Complexion Stick

    It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  • Bronze Balm
    Sheer Bronzer
    The easiest bronzer ever. A sheer, buildable formula that gives a wash of natural warmth and depth. See Full Details
  • Signature Lip
    Lightweight Lipstick

    Lipstick you can live in™️  — Comfortable color that’s so lightweight, you’ll forget you’re wearing it. See Full Details

  • Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

What's Included

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract helps diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.
  • WHAT IT DOES

    Sheer, buildable cream formula that’s impossible to mess up

    Creates natural warmth and soft definition without any orangeness or streaks.

    Blendable formula for a second-skin finish that’s never cakey

    Fatty acids condition skin and lock in moisture

    Formulated without acne-triggering ingredients

    Made with 43% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable

    To Use: For warmth, use the wide side to swipe anywhere the sun naturally hits. To sculpt, use the narrow side for precise application. Blend with Brush No. 1 or your fingers.
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    Lipstick you can live in™️ — Comfortable color that’s so lightweight, you’ll forget you’re wearing it.
  • WHAT IT DOES

    Sheer satin-finish color, without the heaviness of a traditional lipstick.

    The Satin Shades:

    Ginger
    Slip
    Millenial
    Baby
    Cabo
    L'Avenue
    Tiger
    Fashion
    1990

    Provides saturated, soft matte color that stays comfortable all day. Features a plush, velvet texture for a soft, blurred finish.

    The Matte Shades:

    Equestrian
    Maison
    Court
    Power
    Vermillion
    Sunday
    Classic
    Antibes

  • OUR STANDARDS

    CLEAN | VEGAN | CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product component was made with a recyclable glass bottle and a cap made with 30% PCR. It ships in our signature packaging that is either recyclable, reusable or compostable.

    Learn More
  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.
  • WHAT IT DOES

    Nourishing vitamin B5 adds flexibility and encourages fuller-looking brows

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair
  • OUR STANDARDS

    CLEAN   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

Our Standards

Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, non-pore clogging ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.