Minimalist Beauty

Simplify what it takes to get ready.

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Beauty with intention

A considered collection of beauty and lifestyle essentials

designed to bring ease to your everyday.

About Us

Bestsellers

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Master || A tube of lipstick with a gold and brown cap next to its open container, displayed on a white background with an 'Allure Best of Beauty Award Winner 2024' badge.
Master || A tube of lipstick in shade ginger with a gold and brown cap next to its open container

Signature Lipstick

Lightweight Lipstick
$20.80-$28
$20.80-$28
Master || A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.
** | listing A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.

The Minimalist

Perfecting Complexion Stick
$38
$38
Master || The Bespoke Set
Master || A gold-colored lip liner pencil with its cap removed, displayed against a white background in shade Bespoke

The Bespoke Set

Lips & Cheeks
$82 $74
$82 $74
Master || A black makeup brush with a white bristle head, standing upright
Master || listing 3 Brush No.1 staged in different positions

Brush No.1

Blending Brush
$32
$32
Master || Signature Lip Blush open with case next to it.
Master || Close up of Signature Lip Lightweight Lip Blush in September.
New

Signature Lip Blush

Lightweight Lip Blush
$28
$28
Master || A collection of beauty products from Merit, including Brush No.1 , Brow 1980, The Minimalist, Clean Lash, Shade Slick, Flush Balm and Day Glow all with the brand name visible.
Master || A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.

Five Minute Morning

The Core Collection
$210 $179
$210 $179
The Lip Blush Set
Master || Signature Lip Blush in Archival next to its case.
New

The Lip Blush Set

Lip Essentials
$84 $76
$84 $76
Master || A cream blush balm by Merit Beauty in color Le Bon Bon and gold body
**listing || Swatch of flush balm in Le Bonbon

Flush Balm

Cheek Color
$30
$30
The Base Set
Master ||

The Base Set

Skin Essentials
$112 $101
$112 $101
Master || Image of Lip Blush, Shade Slick and Signature Lip Liner
Master || Signature Lip Blush in Archival next to its case.
New

The Lip Trio

Lip Essentials
$78 $70
$78 $70
Master|| Images of all three Retrospect bottles
Master || Retrospect Value 60ml, Full Size 30ml, Travel 9.5ml

Retrospect

L’Extrait de Parfum
$34-$138
$34-$138
Master || Photo of Flush Balm, Minimalist, Brush No.1 and Bronze Balm
Master || A cream blush balm by Merit Beauty in color Beverly Hills and gold body

The Intro Set

Top-Rated Essentials
$132 $119
$132 $119
Master || Two bottles of skin care serum with dark and clear bi-phase liquid visible through the clear glass, branded 'MERIT', with a gold cap on each bottle.
Master | | skin care serum with dark and clear bi-phase liquid visible through the clear bottle, branded 'MERIT', with a gold cap on the bottle.

Great Skin Serum

Instant Glow Serum
$19-$42
$19-$42
Master || The Anniversary Sweatshirt with "All things with intention" on it.
Master || Model is wearing The Anniversary Sweatshirt.
New

The Anniversary Sweatshirt

MERIT x Donni
$184
$184
Master || A gold-colored lip liner pencil with its cap removed, displayed against a white background.
Master || Swatch of Signature Lip Liner in shade Bespoke

Signature Lip Liner

Sheer Liner
$24
$24
Master || A bottle of Merit lip oil with a pearlescent pink shade displayed next to its applicator.
Master || Zoomed in image of Shade Slick with the lip oil dripping off the applicator

Shade Slick

Tinted Lip Oil
$16.80-$24
$16.80-$24
Master || Three skincare bottles from the brand 'MERIT' on a white background. The first on the left is Great Skin Double Cleanse. The middle is Great Skin instant glow serum and the right is Great Skin Moisturizer.
Master || Great Skin Double Cleanse bottle with gold cap and gradient design on a white background

The Great Skin Trio

Skincare Essentials
$116 $99
$116 $99
Master || A stick bronzer product by MERIT, with the cap off, showing the bronzing cream inside and MERIT on the cap.
Master || A stick bronzer product by MERIT, with the cap off, showing the bronzing cream inside and the brand's name on the cap.

Bronze Balm

Sheer Bronzer
$32
$32
Master || A tube of MERIT brand mineral sunscreen with a sheer tint finish, providing broad spectrum 45 UVA/UVB protection, displayed against a white background.
Master || Find your shade, for the most natural finish, choose The Uniform shade that pairs with your shade of the minimalist. All colors are swatched 02 Umber, Bistre 04 Sepia, Cacao 06 Tiger Eye, Taurillon 08 Chestnut 10 Amber, Sienna 12 Buff, Calico 14 Burlwood 16 Suede, Jute 18 Camel, Khaki 20 Palomino, Sand 22 Oak, Bisque 24 Ecru, Ochre 26 Dune, Sandstone 28 Silk, Chiffon, Cream, Linen 30 Ceramic, Bone

The Uniform

Tinted Mineral Sunscreen SPF 45
$38
$38
Master|| A cream-to-powder eyeshadow by MERIT Beauty in Iris
Master || Sylke is wearing Solo Shadow Sheen in Iris

Solo Shadow

Eye Color
$23.40-$26
$23.40-$26
Master || A stick highlighter with the brand name MERIT written on it, with the product cap removed, revealing the highlighter balm
Master || Four stick highlighters with the brand name MERIT written on it, with the product cap removed, revealing the highlighter balm

Day Glow

Highlighting Balm
$32
$32
Master || A set of eye makeup products including brow 1990, brow 1980, clean lash, solo shadow and brush no. 2
Master|| A cream-to-powder eyeshadow by MERIT Beauty in Iris

The Eye Set

Eye & Brow
$122 $110
$122 $110
A product image featuring a gold-colored lip liner on the left and a pink shade slick on the right, both labeled with 'MERIT'.
Model wears Shade Slick and Signature Lip Liner

The Lip Duo

Lip Essentials
$48 $44
$48 $44
The Cheek Set
Master || A stick highlighter with the brand name MERIT written on it, with the product cap removed, revealing the highlighter balm in shade Cava

The Cheek Set

MERIT Exclusive
$124 $112
$124 $112
Master || Image of the complexion set which includes Bronze Balm, Great Skin Moisturizer, Great Skin Serum, Day Glow, Brush No.1, the Minimalist, Flush balm
Master || A stick bronzer product by MERIT, with the cap off, showing the bronzing cream inside and MERIT on the cap.

The Complexion Set

Skin, Color, & Bronzer
$248 $223
$248 $223
Master || A black cosmetic brush with a flat, dual-ended design, featuring the brand name 'MERIT' in gold lettering on the side.
** | listing A black cosmetic brush with a flat, dual-ended design, featuring the brand name 'MERIT' in gold lettering on the side.

Brush No. 2

Eyeshadow Brush
$20
$20
Master || Two bottles of Great skin moisturizer with gold-colored caps, labeled 'MERIT' and 'Great Skin Moisturizer'.
Master || Bottle of Great Skin Moisturizer with gold colored cap and gold writing
Logo of the National Eczema Association

Great Skin Moisturizer

Priming Moisturizer
$19-$42
$19-$42
Master || Cleanser bottle with gold cap and bi-phase product on a white background
Master || Cleanser bottle shaken with pump and gold cap on a white background, featuring the brand 'MERIT'.

Great Skin Double Cleanse

Makeup removing cleanser
$32
$32
Master || Clean Lash Mascara wand with black mascara is shown alongside a mascara tube that has won an Allure Best of Beauty Award in 2021.
** | listing Swatch of Clean Lash

Clean Lash

Lengthening Mascara
$28
$28
Master || Collection of Merit makeup products on a light gray background
Mini-Size (15ml) ||

The Bestsellers Set

MERIT Exclusive
$146 $131
$146 $131
Master || Merit makeup trio including a flush balm blush, Signature Lip Liner and shade slick
Master || A cream blush balm by Merit Beauty in color archival and gold body

The Color Trio

Limited Edition
$78 $66
$78 $66
Master || Brow pomade with gold packaging on a white background
Master || Model applying brow 1980 to eyerow

Brow 1980

Volumizing Pomade
$24
$24
Master || A gel eyebrow pencil with a fine point tip and a spoolie brush at the other end, the packaging is predominantly silver in color.
Master || Model is wearing Brow 1980 and Brow 1990 in Light Brown

Brow 1990

Sheer Gel Pencil
$24
$24
The Icons Set
Master ||

The Icons Set

MERIT Exclusive
$142 $128
$142 $128
Master || Image of brow 1990 and brow 1980
Master || Image of brow 1990 and brow 1980

The Brow Duo

Brow Essentials
$48 $44
$48 $44
Master || Image of The Full Collection
Master ||

The Full Collection

Limited Edition
$546 $464
$546 $464
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The Sets

Shop All Sets
Master || The Bespoke Set
Master || A gold-colored lip liner pencil with its cap removed, displayed against a white background in shade Bespoke

The Bespoke Set

Lips & Cheeks
$82 $74
$82 $74
Master || A collection of beauty products from Merit, including Brush No.1 , Brow 1980, The Minimalist, Clean Lash, Shade Slick, Flush Balm and Day Glow all with the brand name visible.
Master || A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.

Five Minute Morning

The Core Collection
$210 $179
$210 $179
The Lip Blush Set
Master || Signature Lip Blush in Archival next to its case.
New

The Lip Blush Set

Lip Essentials
$84 $76
$84 $76
Master || Photo of Flush Balm, Minimalist, Brush No.1 and Bronze Balm
Master || A cream blush balm by Merit Beauty in color Beverly Hills and gold body

The Intro Set

Top-Rated Essentials
$132 $119
$132 $119
The Sets
Shop All Sets
Master || The Bespoke Set
Master || A gold-colored lip liner pencil with its cap removed, displayed against a white background in shade Bespoke

The Bespoke Set

Lips & Cheeks
$82 $74
$82 $74
Master || A collection of beauty products from Merit, including Brush No.1 , Brow 1980, The Minimalist, Clean Lash, Shade Slick, Flush Balm and Day Glow all with the brand name visible.
Master || A stick concealer product with the brand name 'MERIT' written on it, with the cap removed, showing the product in a shade of medium skin tone.

Five Minute Morning

The Core Collection
$210 $179
$210 $179
The Lip Blush Set
Master || Signature Lip Blush in Archival next to its case.
New

The Lip Blush Set

Lip Essentials
$84 $76
$84 $76
Master || Photo of Flush Balm, Minimalist, Brush No.1 and Bronze Balm
Master || A cream blush balm by Merit Beauty in color Beverly Hills and gold body

The Intro Set

Top-Rated Essentials
$132 $119
$132 $119
The Base Set
Master ||

The Base Set

Skin Essentials
$112 $101
$112 $101
Master || Image of Lip Blush, Shade Slick and Signature Lip Liner
Master || Signature Lip Blush in Archival next to its case.
New

The Lip Trio

Lip Essentials
$78 $70
$78 $70
Master || Collection of Merit makeup products on a light gray background
Mini-Size (15ml) ||

The Bestsellers Set

MERIT Exclusive
$146 $131
$146 $131
Master || Three skincare bottles from the brand 'MERIT' on a white background. The first on the left is Great Skin Double Cleanse. The middle is Great Skin instant glow serum and the right is Great Skin Moisturizer.
Master || Great Skin Double Cleanse bottle with gold cap and gradient design on a white background

The Great Skin Trio

Skincare Essentials
$116 $99
$116 $99
Master || Merit makeup trio including a flush balm blush, Signature Lip Liner and shade slick
Master || A cream blush balm by Merit Beauty in color archival and gold body

The Color Trio

Limited Edition
$78 $66
$78 $66
A product image featuring a gold-colored lip liner on the left and a pink shade slick on the right, both labeled with 'MERIT'.
Model wears Shade Slick and Signature Lip Liner

The Lip Duo

Lip Essentials
$48 $44
$48 $44
The Icons Set
Master ||

The Icons Set

MERIT Exclusive
$142 $128
$142 $128
The Cheek Set
Master || A stick highlighter with the brand name MERIT written on it, with the product cap removed, revealing the highlighter balm in shade Cava

The Cheek Set

MERIT Exclusive
$124 $112
$124 $112
Master || Image of brow 1990 and brow 1980
Master || Image of brow 1990 and brow 1980

The Brow Duo

Brow Essentials
$48 $44
$48 $44
Master || Image of the complexion set which includes Bronze Balm, Great Skin Moisturizer, Great Skin Serum, Day Glow, Brush No.1, the Minimalist, Flush balm
Master || A stick bronzer product by MERIT, with the cap off, showing the bronzing cream inside and MERIT on the cap.

The Complexion Set

Skin, Color, & Bronzer
$248 $223
$248 $223
Master || A set of eye makeup products including brow 1990, brow 1980, clean lash, solo shadow and brush no. 2
Master|| A cream-to-powder eyeshadow by MERIT Beauty in Iris

The Eye Set

Eye & Brow
$122 $110
$122 $110
Master || Image of The Full Collection
Master ||

The Full Collection

Limited Edition
$546 $464
$546 $464

The Bespoke Set  

Our best-selling shade in matching lip and cheek essentials.

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The Signature Bag

Reusable, washable, and made to last. Ships free with every first order — only at MERIT.

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