Five Minute Morning

The Core Collection

The full five minute morning routine — everything you need to get ready in five minutes, nothing you don't.

  •
    The Minimalist
    Perfecting Complexion Stick

    It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  •
    Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

  •
    Shade Slick
    Tinted Lip Oil

    A wash of moisturizing color for healthy lips all day.

  •
    Brush No.1
    Blending Brush

    The No.1 tool in your kit — use it to blend your complexion products and you won't be able to tell where your skin and your makeup meet. See Full Details

  •
    Day Glow
    Highlighting Balm

    Made for daytime, this highlighter gives a dewy, balmy sheen with zero sparkle. See Full Details

  •
    Clean Lash
    Lengthening Mascara
    Your go-to mascara for every day. It tints, lengthens and lifts lashes, with no smudging. Ever. See Full Details
  • Brow 1980
    Volumizing Pomade

    A nod to the brows of the ‘80s, this pomade gives you soft, fluffy brows with light hold and zero crunchiness. See Full Details

  • Free Shipping & Returns

What's Included

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.

    Repeated use helps to maintain natural moisture levels in lips over time.

  • WHAT IT DOES

    Infused with rosehip oil rich in omega-3 fatty acids known to support a healthy skin barrier function.

    Shea butter and grapeseed oils condition and soften lips

    Moisturizing jojoba oil known to create a protective barrier to help to lock in moisture

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

  • WHAT IT IS

    Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.

    Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin.

  • WHAT IT DOES

    Densely packed bristles make blending easy

    Extra soft, vegan bristles are gentle on reactive skin

    Small enough to toss in your MERIT bag

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with a 100% aluminum handle and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A translucent, moisturizing highlighter that illuminates skin for that fresh-morning-dewdrop-on-a-flower-petal sheen.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    The vitamin-rich base replenishes moisture for a dewy glow that lasts beyond makeup

    Plant-based squalane locks in hydration, conditions skin and supports elasticity

    Olive fruit oil nourishes skin with monounsaturated fatty acids and Vitamin E, a known antioxidant

    Phytosterol and amino acid blend help to minimize moisture loss and promote healthy skin barrier function

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.

    Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.

    Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras.

  • WHAT IT DOES

    Proprietary tubing technology wraps and defines each lash

    Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine

    Plant-derived rice bran wax helps to structure and lengthen lashes

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    This tinted flexible pomade shapes and grooms your brows into place for natural, bold arches.

    Made with a mineral-based formula to provide flexible, all-day hold that never smudges or flakes.

  • WHAT IT DOES

    Kaolin clay and mineral pigments build natural-looking color

    Tapered precision brush makes it easy to coat every hair

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

Our Standards

Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.