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Bethenny's Favorites
Everything Bethenny recommends for an impossible-to-mess-up everyday look.
What's Included
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WHAT IT IS
Get compliments on your skin, not your makeup. We designed this in place of all-over coverage, so you can make small edits only where you need them.
The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Lightweight, hydrating formula wears throughout the day without settling into fine lines
Buildable light-to-medium coverage that stays breathable all day
Sea daffodil extract helps diminish the appearance of pigmentation and dark spots
Fatty acids condition skin and lock in moisture -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.
This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Microfine pigment powders deposit a touch of color, without covering up natural skin texture
Light, balmy finish leaves a long-lasting glow that’s never cakey
Low weight emollient won’t clog pores
Vitamin E conditions skin -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE
An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.You may receive our original grey or our updated gold component in your order — click into each shade to see which it ships in. To be considerate to our environment, this is a rolling change so we aren't disposing of any product. The component color doesn't impact shade, formula or size.
This product component was made with 43% recycled plastic, and ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
Somewhere between an oil and a light stain, this lip tint was made for whenever and wherever.
Repeated use helps to maintain natural moisture levels in lips over time. -
WHAT IT DOES
Rosehip oil and omega 3, 6 and 9 essential fatty acids encourage healthy barrier function and provide antioxidant benefits
Shea butter and grapeseed oils condition and soften lips
Jojoba oil creates a protective barrier to help to lock in moisture -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE
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An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
Brush No. 1 softly blends complexion products into your skin for a natural, airbrushed finish.
Made to complement The Minimalist, but perfect for buffing any product seamlessly into skin. -
WHAT IT DOES
Densely packed bristles make blending easy
Extra soft, vegan bristles are gentle on reactive skin
Small enough to toss in your MERIT bag -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.
Learn More
This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.
Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.
Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras. -
WHAT IT DOES
Proprietary tubing technology wraps and defines each lash
Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine
Plant-derived rice bran wax helps to structure and lengthen lashes -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE
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An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.
Non-comedogenic formula that is suitable for all skin types, including sensitive and acne-prone skin. -
WHAT IT DOES
Weightless formula absorbs quickly into skin with zero residue, leaving it plumped, hydrated, and prepped for makeup.
4 types of hyaluronic acid target multiple layers of skin to lock in hydration for all-day moisture.
Niacinamide helps brighten skin and smooth texture.
Caffeine-rich cacao seed extract stimulates blood flow for an immediate plumping effect.
Japanese goldthread root helps soothe skin.
pH-balanced to support a healthy skin barrier over time. -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.
Made with 30% recycled plastic and ships in our signature packaging that is either recyclable, reusable, or compostable.
Learn More
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WHAT IT IS
A buildable, talc-free, cream-to-powder single eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear. Designed to be applied with your finger or Brush No. 2, the impossible-to-mess-up formula creates a sheer wash of color that can be worn on its own for all-day wear or layered for added depth. -
SKIN BENEFITS
Chamomile and calendula extracts help to soothe the eye area.
Magnolia bark extract helps to smooth the appearance of skin.
Peptides help to reduce the appearance of fine lines.
Sunflower seed oil helps to nourish skin. -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE
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An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny. This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.
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WHAT IT IS
A soft, dual-ended eyeshadow brush that can be used to create a wash of color and precise lines. -
WHAT IT DOES
Densely packed bristles deposit just the right amount of product for easy, buildable coverage
Extra soft, vegan bristles are gentle on reactive skin
Small enough to toss in your MERIT bag -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.
Learn More
This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.
Our Standards
Clean + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, non-pore clogging ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.