New

The Everything Bag

Ships free with orders over $125 — and, for the first time, it’s also available for purchase. Limited quantities available.

Skin Centric Vegan Cruelty Free

Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.

About Us

Bestsellers

The Flush Balm Collection

The original impossible-to-mess-up cream blush — now available in four new shades (plus two returning ones).

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The Signature Bag

Ships free with your first purchase. Orders over $125 will also receive The Everything Bag while supplies last.

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A shift to minimalist beauty is liberating.
Forbes
MERIT [is] bringing luxury back to minimalism.
Instyle
MERIT is a makeup minimalist’s dream.
Allure