New
The Everything Bag
Ships free with orders over $125 — and, for the first time, it’s also available for purchase. Limited quantities available.
Skin Centric
Vegan
Cruelty Free
Impossible to mess up products designed to meet the reality of your daily routine — this is makeup you can live in.
About UsThe Flush Balm Collection
The original impossible-to-mess-up cream blush — now available in four new shades (plus two returning ones).
SHOP NOWThe Signature Bag
Ships free with your first purchase. Orders over $125 will also receive The Everything Bag while supplies last.
SHOP NOW
A shift to minimalist beauty is liberating.
Forbes
MERIT [is] bringing luxury back to minimalism.
Instyle
MERIT is a makeup minimalist’s dream.
Allure