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What's Included
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WHAT IT IS
An everyday tubing mascara that defines, separates and lengthens lashes for a wide-awake look.
Made to distribute the perfect amount of product, our precise brush curls and lifts, never clumps or flakes.
Easy to remove with warm water and cleanser to protect lashes from the pulling and harsh removers required by most smudge-proof mascaras. -
WHAT IT DOES
Proprietary tubing technology wraps and defines each lash
Fatty acids and olive oil esters condition lashes and vitamin B5 adds shine
Plant-derived rice bran wax helps to structure and lengthen lashes -
OUR STANDARDS
CLEAN at MERIT | VEGAN | CRUELTY-FREE
An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.Ships in our signature FSC-certified paper packaging.
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WHAT IT IS
A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Microfine pigment powders deposit a touch of color, without covering up natural skin texture
Light, balmy finish leaves a long-lasting glow that’s never cakey
Low weight emollient won’t clog pores
Vitamin E conditions skin -
OUR STANDARDS
CLEAN | VEGAN | CRUELTY-FREE
An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.
Learn More
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WHAT IT IS
Get compliments on your skin, not your makeup. We designed this in place of all-over coverage, so you can make small edits only where you need them.
The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.
Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate. -
WHAT IT DOES
Lightweight, hydrating formula wears throughout the day without settling into fine lines
Buildable light-to-medium coverage that stays breathable all day
Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots
Fatty acids condition skin and lock in moisture -
OUR STANDARDS
CLEAN at MERIT | VEGAN | CRUELTY-FREE An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.
Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.
Learn More