Em's Favorites

Everything Em recommends for a glowy, everyday look. 

  •
    Brow 1990
    Sheer Gel Pencil

    A microfine gel pencil that fills and defines brows for soft, natural-looking fullness. See Full Details

     

  •
    Signature Lip Liner
    Sheer Liner

    A hydrating, buildable lip pencil that gives soft definition and sheer, all-over color.

  •
    Flush Balm
    Cheek Color

    A cream tint that melts into skin for lit-from-within color that stays flush all day. See Full Details

  •
    The Minimalist
    Perfecting Complexion Stick

    It's not a foundation or a concealer, but it’ll replace both in your makeup bag.

  •
    Great Skin
    Instant Glow Serum

    A lightweight, bi-phase serum that instantly hydrates and plumps skin for a healthy glow. See Full Details

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What's Included

  • WHAT IT IS

    A microfine gel pencil that fills and defines brows for soft, natural-looking fullness.

  • WHAT IT DOES

    Ultra-fine pencil creates soft strokes to add natural-looking fullness and definition

    Soft gel formula applies smoothly without tugging or pulling on delicate skin

    For the best results, roll the pencil up no more than 1 mm and apply using gentle strokes to prevent breakage

    Sunflower oil is rich in nourishing vitamin E and known to provide lightweight moisture

    Safflower extract is known to encourage softer, more supple hair.

    Hibiscus flower extract is rich in amino acids to help condition hair

    How to Use:

    Apply Brow 1980 to create volume and hold, then use Brow 1990’s precise tip to create soft strokes anywhere you want to fill in gaps or add definition.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    This product ships in our signature shipment packaging that is either recyclable, reusable or compostable.

    Learn More

  • WHAT IT DOES

    A hydrating, buildable lip pencil for creating soft definition and sheer all-over color. The lightweight gel formula glides on smoothly without tugging or crumbling, while the balm-like finish keeps lips soft and comfortable throughout the day.

    It’s lip liner that’s impossible to mess up — no really, we tried.

  • WHAT IT DOES

    Smooth, lightweight gel formula glides on easily without crumbling or skipping.

    Use it to create soft definition or all-over color.

    Wear it alone or paired with your favorite Signature Lip or Shade Slick shade — it’s impossible to mess up either way.

    Antioxidant-rich pomegranate and jojoba complex is known to help skin barrier function for smooth, healthy looking lips.

    Features a retractable tip and built-in sharpener for more precise application.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    A foolproof, flexible balm that deposits a creamy, transparent veil of color to let your skin show through.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Microfine pigment powders deposit a touch of color, without covering up natural skin texture

    Light, balmy finish leaves a long-lasting glow that’s never cakey

    Low weight emollient won’t clog pores

    Vitamin E conditions skin

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    Get compliments on your skin, not your makeup.

    We designed this in place of all-over coverage, so you can make small edits only where you need them.

    The Minimalist can also double as a contour. To sculpt and define, choose a shade three shades deeper than your base shade and blend with Brush No. 1 for a seamless finish.

    Formulated in partnership with esthetician Biba de Sousa, whose No List includes another 72 potentially acne-triggering ingredients that we eliminate.

  • WHAT IT DOES

    Lightweight, hydrating formula wears throughout the day without settling into fine lines

    Buildable light-to-medium coverage that stays breathable all day

    Sea daffodil extract is known to help diminish the appearance of pigmentation and dark spots

    Fatty acids condition skin and lock in moisture

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE
    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 43% post-consumer recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

  • WHAT IT IS

    Lightweight formula absorbs quickly into the skin with zero residue, so makeup goes on smooth and wears better throughout the day.

  • WHAT IT DOES

    Designed to complement The Minimalist but can be used with any complexion product to give skin a healthy glow.

  • OUR STANDARDS

    CLEAN at MERIT   |   VEGAN   |   CRUELTY-FREE

    An EU-compliant formula, free from over 1400 potentially unsafe ingredients. Certified by Leaping Bunny.

    Made with 30% recycled plastic and ships in our signature FSC-certified paper packaging.

    Learn More

Our Standards

Clean at MERIT + EU-Compliant
Vegan + Leaping Bunny-Certified
Sustainability-Focused
All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.